Privacy Policy

1. Introduction

Machine Earth ("we", "our", "us") is committed to protecting the privacy of our clients, prospects, and website visitors. This Privacy Policy explains how we collect, use, store, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data We Collect

We collect the following categories of personal data:

• Contact information: Name, work email address, company name, job title, and industry — provided when you submit our briefing request form or contact us directly.
• Communications: Records of correspondence between you and Machine Earth, including emails, briefing notes, and meeting records.
• Website analytics: Anonymised usage data including pages visited, time on site, referral source, and device information. We do not use this data to identify individuals.

3. How We Use Your Data

We use your personal data to:

• Respond to your briefing requests and enquiries
• Prepare intelligence briefings tailored to your business
• Deliver our intelligence subscription and consulting services
• Send you the Threat Radar email, if you have subscribed
• Improve our website and services

4. Legal Basis for Processing

We process your data under the following lawful bases: (a) consent — where you have given explicit consent for us to contact you; (b) legitimate interests — where processing is necessary for our legitimate business interests, including responding to enquiries and improving our services; (c) contractual necessity — where processing is required to deliver our services under an agreed contract.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact form submissions are retained for up to 24 months unless a service relationship is established. Client data is retained for the duration of the service agreement plus 6 years for legal and regulatory purposes.

6. Data Sharing

We do not sell your personal data. We may share your data with trusted third-party service providers who assist us in operating our website and delivering our services (e.g., email service providers, cloud hosting). All third parties are contractually bound to protect your data and process it only on our instructions.

7. Your Rights

Under UK GDPR, you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data
• Portability: Request your data in a machine-readable format
• Objection: Object to processing based on legitimate interests

To exercise any of these rights, contact us at privacy@machine.earth.

8. Cookies

Our website uses essential cookies required for the site to function. We may also use analytics cookies to understand how visitors interact with our site. You can control cookie preferences through your browser settings.

9. Contact

For any privacy-related enquiries or to exercise your data rights, contact us at: privacy@machine.earth