SAP

Call the Shots

Interactive golf experience with real-time analytics

Project Overview

Personalized Golf Experience

For the Golf Open, we partnered with SAP to create an engaging, interactive experience that combined cutting-edge technology with the sport of golf. The "Call the Shots" installation allowed visitors to register with a delegate, have their photo taken, and then test their skills with a few golf shots tracked by professional Trackman technology.

Each participant's performance data and photo were instantly displayed on a dynamic leaderboard, creating a competitive atmosphere while showcasing SAP's data processing capabilities. Participants could then review their personal results on a designated screen with a golf professional who provided analysis and feedback.

This seamless integration of registration, photo capture, performance tracking, and personalized feedback created a memorable brand experience that highlighted SAP's technological prowess in a relevant, engaging context.

Project Details

Client

SAP

Event

Golf Open

Services

Interactive Design, Real-time Analytics, Event Installation

Technologies

Trackman Integration, Photo Capture, Digital Leaderboard

Key Results

1,200+

Participants engaged

85%

Positive feedback rate

40%

Increase in booth engagement

The "Call the Shots" experience was a standout success at the Golf Open, attracting over 1,200 participants and significantly increasing SAP's booth engagement. The combination of personalized photo capture, professional golf technology, and one-on-one analysis created a memorable brand touchpoint that resonated with the event's audience. The real-time leaderboard fostered a competitive atmosphere that kept participants engaged and encouraged social sharing.

The Experience

Our Approach

Creating a Seamless Experience

Registration System

We developed a streamlined registration process that allowed delegates to quickly sign up participants, capturing essential information while minimizing wait times.

Photo Capture Integration

Our system incorporated professional photo capture capabilities, ensuring high-quality images that would display well on the leaderboard and personal results screens.

Trackman Integration

We created a custom integration with Trackman golf technology, allowing for precise measurement and analysis of each participant's golf shots.

Real-time Leaderboard

The dynamic leaderboard displayed participant photos alongside their performance metrics, updating in real-time to foster a competitive atmosphere.

Personalized Results Display

We designed dedicated screens for one-on-one analysis, where golf professionals could walk participants through their performance data in detail.

Data Management System

Behind the scenes, we built a robust data management system that handled participant information, photos, and performance metrics securely and efficiently.

Impact

Elevating Brand Engagement

The "Call the Shots" experience successfully positioned SAP as an innovative technology leader within the context of a premier sporting event. By creating a personalized, interactive experience that combined photography, sports performance, and data analysis, we helped SAP connect with attendees in a meaningful way.

The experience demonstrated SAP's data processing capabilities in an engaging, relevant context. Participants could see their performance data analyzed in real-time, creating a tangible demonstration of how SAP's technology can transform raw data into valuable insights.

Beyond the event itself, the experience generated significant social media engagement as participants shared their photos and results online. This extended the reach of SAP's brand message beyond the physical confines of the Golf Open, creating additional touchpoints with potential customers and partners.